Burlesque at the Rose Theatre | Omaha, NE

The Rose Theater | 2001 Farnam Street, Omaha, NE

For many decades burlesque was a popular form of entertainment the average theater goer in Omaha could regularly enjoy. During the 'Golden Era' of burlesque, the 1930s & 40s, the Rose Theater (known as the Paramount Theater then) hosted multiple burlesque shows and a very well known fan dancer!

The Riviera Theatre | 1927

The Rose Blumkin Performing Arts Center (AKA the Rose Theater) was built in 1926 on the corner of 20th and Farnam Streets in Omaha, NE. It was originally named the Riviera Theatre. It opened on March 26, 1927 with Adolphe Menjou in “Evening Clothes." It originally had 2,776 seats when it opened.

(The Riviera Theater with original sign. 1927)
(March 26, 1927 Grand Opening Advertisement.)

The Riviera was designed by architect John Eberson and was designed as an atmospheric Moorish and Italian Renaissance-style theatre. The interior style was dubbed 'Hispano-Italian' by Eberson. The Theater showed stage shows in addition to motion pictures and 'photoplays.' The lower lobby had water fountains and fish aquariums. The orchestra pit had a Wurlitzer theatre organ.

(Interior of Theatre)
This view really shows the atmosphere Eberson created for patrons.
(Interior at Grand Opening)

(Italian Cloister Lobby at the Grand Opening)
(Outer Lobby at the Grand Opening)
(The Men's Smoking Lounge and the Women's Lounge at the Grand Opening)

The Paramount Theatre | 1929

Two years after the Grand Opening of the Riviera Theatre, the name was changed to the Paramount, as it became a subsidiary of Paramount Pictures Inc. Burlesque was ramping up to be the bread and butter of entertainment and the Paramount did not miss out on the fun!

(Paramount Theatre. 1929)
(Paramount Theater. Omaha. NARA. 83720. Tobacco Road. 1937)

"The Desert Song" At Paramount | 1929

(Myrna Loy in 'The Desert Song'. 1929 Film Still)

In 1929, the Paramount hosted the motion picture show "The Desert Song" starring Carlotta King and John Boles with Myrna Loy. It boasted 132 singing voices, 116 exotic dancers, and 110-Piece orchestra on the silver screen! This was an operetta I'd argue is an early burlesque production. This production led the way for other burlesques to show at the Paramount. It was a pre-code operetta and was Paramount's first all-talking, all-singing, operetta on their screen.

(The Desert Song Poster. 1929. IMDB)
(Omaha World Herald. Paramount Advertisement. May 17, 1929)
(Myrna Loy in "The Desert Song" 1929)
(John Boles and Carlotta King in "The Desert Song". 1929)
(John Bole and Carlotta King in "The Desert Song" 1929)
"The Desert Song" is a Euro-centric operetta film that demonstrates how prevalent cultural appropriation of Asian cultures was in the entertainment industry at this time. Orientalism was also present in burlesque, fine art, and fashion. The inappropriate use of other cultures by white people for art and entertainment during the 20th century was due to colonialism, militarism, and white violence. If you'd like to learn more about cultural appropriation in burlesque, please check out Ruby Corvette's "Cultural Appropriation in Burlesque" here.

Sally Rand at the Paramount Theatre | 1934

Sally Rand was a burlesque star after the 1933 Chicago World's Fair. She began traveling the country with her fan dance and balloon/bubble dance. In 1934, Sally Rand appeared in person on the Paramount stage. After her performance, the screen was dropped and "Bolero" featuring Rand was shown. Seats were just 25 cents for the matinee and 35 cents for the evening show.

(Omaha World Herald. Paramount Theatre Advertisement. February 22, 1934)
Advertisement reads, "The girl that made the Chicago World's Fair famous! Sally Rand in person! On the stage! Presenting her original fan dance with 12 girls, 25 piece symphony orchestra. The one and only Fan Dancer, doing the identical dance she did in Chicago and New York...And a glamorous stage show that pulsates with charm and beauty."
Top Caption reads, "On the Screen! By special arrangement you will see Sally Rand on both stage and screen for the first time anywhere in the world premiere of George Raft, Carole Lombard in 'Bolero' featuring Sally Rand. Her rose to fame on a ladder of ruined women!! Hear 'Bolero'--the wold song of love!"
(Sally Rand Performing her Fan Dance. Location unknown. c. 1936)
(Omaha World Herald. Paramount Theatre Advertisement. February 20, 1934)
(Omaha World Herald. Paramount Theatre Advertisement. February 21, 1934)
(Sally Rand. c. 1935)
(The Benson Times. "Paramount Theatre." February 23, 1934)
The article reads, "The girl who made the World Fair famous, the girl whom 10,000,000 people made the most talked about dancer in the world. None other than SALLY RAND, the one and only inimitable fan dancer. The Paramount theatre in Omaha has made arrangements to present Miss Rand in her only personal appearance in this territory. She will appear in person in a gigantic and glamorous stage show for one week starting Friday, Feb. 23, at the Paramount. On the same show the Paramount will present a 25 piece symphony orchestra, 12 beautiful girls, and other entertainment. "Bolero" is the motion picture that stars George Raft, Carole Lombard, and also features Sally Rand in her first talking picture. In the picture Miss Rand also does her famous fan dance, so you will have an opportunity to see Sally on both stage and screen. "Bolero" incoporates the famous Bolero dance which is said to be one of the most eye-filling dances every performed except the Fan Dance."

Catholics Banned from Seeing Sally Rand - 1934

(Gwiazda Zachodu. "Bishop Rummel's Warning." February 23, 1934)

The article states, "Bishop Rummel's Warning: The space in our paper does not allow to reprint in full the letters sent by Bishop Joseph F. Rummel of the Omaha diocese to each Catholic pastor in Omaha and to Mr. Roy N. Rowl, Mayor of Omaha. Bishop Rummel protests against featuring of a certain fan dancer in the Paramount theatre beginning Friday of this week and prohibits all Catholics of his diocese to attend the show 'under pain of grievous sin.'

Bishop Rummel is absolutely right. Since some time we have noticed that in various Omaha theatres a new type of talking pictures has become the vogue. The producers have apparently not been satisfied with the kind of sex pictures offered the public two or three years ago. Now they manifestingly present scenes and dialogues which are bare of even the most delicate veil of decency.

To climax all this highly suggestive and demoralizing sex stuff the management of one of the local theatres deems advisable to present what they call a fan dancer who, last summer, shocked and rocked even the most sophisticated people attending the Century of Progress Exposition in Chicago. Show men ought to know, that there is a limit to everything. You don't build up a good show attendance in a city of descent people by catering to the pervert cravings of few. Respectable parents will abhor the idea, we are sure, of having their children, even of mature age, attending the presentation of a fan dancer of the reputation of the individual in question.

We wholeheartedly subscribe to the protest of the Rt. Rev. Bishop and trust that at least the Catholics of Omaha and especially the readers of the 'Western Star' will heed the warning of their apostolic leader."

(Sally Rand, c. 1940)

The Chez Paree at Paramount | 1935

(Omaha World Herald. Paramount Theatre Advertisement. February 23, 1935)
The Chez Paree was a famous nightclub in Chicago. In February 1935, the Paramount Theatre hosted a stage production of the same entertainment seen in Chicago. The advertisement states, "See the Great Scenes of Rapturous Beauty and Entertainment--Underworld of Paris, Milady Cigarette, and Smoke Ballet." Seats were 35 cents. The show featured 45 people; the Clymas Troupe, Lewis & Ames, Al Verdi, Merri Belle, the Three Byrons, Benny Strong, and 20 "Chez Paree Adorables." Not only did patrons see the Chez Paree live on stage, afterwards, they viewed 'Charlie Chan in Paris.'

Folies de Paree at Paramount | 1935

(The Omaha Evening Bee News. Paramount Theatre Advertisement. March 15, 1935)

Another fantastic stage burlesque show came to the Paramount in March 1935, entitled 'Folies de Paree.' It boasted "a revue of 45 artists, from Paris to Broadway to you!" It featured the Parisian Melodians, Bernie & Walker, Jose & Marcy Novelle, Currie & Naida, Mlle. QUellair, Mlle. Janice, Sally Et Bo Bo, Les Jacksons, 25 Parisian models, 16 'folies de paree beaux'tes' compiling 4 stage shows. On screen was Fred MacMurray in "Car 99."

(Unknown Newspaper Advertisement. 1936)
(Unknown Newspaper Advertisement. 1936)

The Hot Mikado | 1939

(NYPL Digital Archives. Bill Rose Theatre Division. "The Hot Mikado". 1939)

Although "The Hot Mikado" was not a burlesque show, I found it worth mentioning this production. The Hot Mikado was a musical theatre adaptation of Gilbert and Sullivan's comedic opera "The Mikado" (1885) with an all-black cast.

It debuted at the Broadhurst Theatre in New York on March 1,1939 after icing out another 'Mikado' reproduction called "The Swing Mikado", which was being produced at a theater directly across the street from the Broadhurst in New York.

It featured Bill "Bojangles" Robinson as the Mikado and Rosa Brown as Katisha. The show ran for 85 performances on Broadway before moving to the 1939 New York World's Fair. The costumes and sets were designed by Nat Karson. View rare footage of the Hot Mikado (1939,1940) here.

The Hot Mikado performed at the New York World's Fair for two seasons--1939 and 1940! There the show was produced on a larger scale with 150 actors and to huge success. The show played four times a day, seven days a week at the World's Fair!

(NYPL Digital Archives. Bill Rose Theatre Division. "The Hot Mikado". 1939)
(NYPL Digital Archives. Bill Rose Theatre Division. "The Hot Mikado". 1939)
The Hot Mikado was billed as a 'jazzed up' version of the Mikado with colorful costumes and fantastic dances. Bill Robinson was the star of the show.
(NYPL Digital Archives. Bill Rose Theatre Division. "The Hot Mikado". 1939)
(NYPL Digital Archives. Bill Rose Theatre Division. "The Hot Mikado". 1939)
(Bill "Bojangles" Robinson. The Hot Mikado. 1939)
(The Hot Mikado Song Folio. 1939)
(The Hot Mikado Poster. 1940)
(The Hot Mikado Costumes. 1939)

The Hot Mikado at the Paramount Theatre | Omaha, NE

(Morning World Herald. Paramount Theatre Advertisement. March 3, 1940)
(Omaha World Hearld. "At 61, Bill Robinson Has Pep of Man Half His Age." Page 40. March 10, 1940)
(Photo caption states, "Maurice Ellis as Pooh-Bah in 'Hot Mikado.")
After their second season at the New York World's Fair, the production went on tour and appeared for one night only. It opened at the Paramount on March 12, 1940 to almost 3,000 people. The show was sponsored by the Omaha Drama League. The Omaha papers list Rose Brown, who played Katisha, as being influenced by Mae West, and Bill Robinson as a man with energy of someone half his age.
(Bill "Bojangles" Robinson. Publicity Shot for the Hot Mikado)

The Astro Theater | 1962

The Paramount Theatre fell dark in 1952, only bringing in a few stage shows. It was renovated by the Dubinsky Brothers and reopened in June 16, 1962 with reduced seating of 1,465. It opened with "Mr. Hobbs Takes a Vacation" starring James Stewart. The Astro Theatre closed in the early 1980s.

The Rose Blumkin Center for Performing Arts |

(The Rose Theater. September 25, 2019)

Today, the Rose Theater is home to the Omaha Theater Company. The Omaha Theater Company's beginnings lie with Emmy Gifford, who in 1948, created the Omaha Junior Theater in Omaha. They had no permanent home until 1974 when a capital campaign funded the Center Theater. The theater was renamed The Emmy Gifford Children's Theater in 1977. In 1993, the Blumkin Family bought the old Astro Theater and donated it to the Omaha Theater Company. It was renamed The Rose Blumkin Performing Arts Center after a $10.3 million renovation, funded by the President Susie Buffett. The first production at the Rose Theater was in 1995. It continues to this day with exceptional theatrical productions and educational programming. It tends to cater its programming for children ages 4 to 18, though patrons of all ages attend shows.

Sources

  • https://rosetheater.org/about/?gad_source=1
  • https://rosetheater.org/about/history/
  • https://en.wikipedia.org/wiki/The_Hot_Mikado_(1939_production)
  • https://cinematreasures.org/theaters/906
  • https://playbill.com/production/the-hot-mikado-broadhurst-theatre-vault-0000002123
  • https://myculturallandscape.blogspot.com/2019/10/once-you-go-black.html
  • The Omaha Evening Bee News. Paramount Theatre Advertisement. March 15, 1935
  • Omaha World Herald. Paramount Theatre Advertisement. February 23, 1935
  • Omaha World Herald. Paramount Theatre Advertisement. February 22, 1934
  • Omaha World Herald. Paramount Theatre Advertisement. February 21, 1934
  • Omaha World Herald. Paramount Theatre Advertisement. February 20, 1934
  • Omaha World Herald. Paramount Advertisement. May 17, 1929
  • Gwiazda Zachodu. "Bishop Rummel's Warning." February 23, 1934
  • Mordden, Ethan. "Sing for Your Supper: The Broadway Musical in the 1930s." St. Martin's Publishing Group. April 7, 2015
  • Vallillo, Stephen M. "The Battle of the Black Mikados." Black American Literature Forum. Vol. 16, No. 4, Black Theatre Issue (Winter, 1982), pp. 153-157. African American Review (St. Louis University)
  • New York Public Library Digital Archives, Bill Rose Theatre Division. "The Hot Mikado" (1939)
  • Evening World Herald. "Robinson, 'Hot Mikado' Froze Out Original Show." Page 11. March 7, 1940
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